amplify your brand
The Barn Arts Foundation
The aim is to reach consensus about: (1) what the organization is and what it represents to members and community (2) how best to distinguish the organization for those it serves (3) and re-establishing an identity that elevates the organization's appeal to philanthropic entities. We achieve the above by positioning the organization for future success, while mindfully preserving its historic value in the community.
Strategy
Starting with an online survey, the goal is to query board and community members about their experience with The Barn, what it does, who it serves, how it engages donors and where the foundation is headed. With this, an identity and messaging is distilled:
The Message
Learning about "The Barn" and speaking to members, here's a first impression:
"The Barn is committed to honoring its historical roots while fostering deeper connections with our community and donors. We envision ourselves as a leading cultural arts and events destination, intertwining our cherished history with modern-day significance. As we bolster our presence in the arts and culture sphere, we also strive to recognize our organization as a symbol of philanthropic excellence, appreciating the contributions of our valued donors. As we chart our future, our dedication to preserving The Barn's rich heritage remains unwavering."
Site Design - Before
The original site needed a facelift in a major way.
Site Design - Now
Elevating donor-facing brand identity with visual emphasis on the foundation's target: youth and seniors!