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Rod & Hammer's SLO Stills
Pitching: Celebrating Early
Welcome to Celebrating Early. This series of ads prepared for and inspired by Rod & Hammer was a 2019 brand-focused concept developed for the distillery. Our ads are meticulously crafted to keep viewer engagement to the very last frame.
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Celebrating Early began with members of the R&H team preparing to celebrate an improbable event that will happen in the distant future. Here's the script:
Commercial Catchphrase: "... Because Rod & Hammer is never late to the party."
How California Does Whiskey
Each commercial in the series foretells an improbable future event. We're not saying the stills at Rod & Hammer endow powers of clairvoyance, but clearly these folks have uncanny foresight. We think this series creates a sense of anticipation as more of the ads show up in the wild. We can already hear the refrain as prospective customers are scrolling Instagram: "Uh-oh, what crazy future event are they celebrating this time?"
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Moreover, this series can also be employed to tease new product releases:
"September of 2022, Rod & Hammer will release {product name} -- just in time for Fall. And why are we celebrating three months early... ? That's right. Because Rod & Hammer is never late to the party!"
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Each subsequent commercial features an iconic/familiar narration that folks will come to remember and impersonate... with a small visual twist at each new celebration: it's a great chance to showcase a different product every time.
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Listen to an audio sample from a narrator concept (note: sample quality/style not indicative of final product)
